1. Who We Are

SupaGo is a food-products brand operating in South Africa. For purposes of the Protection of Personal Information Act 4 of 2013 (“POPIA”), SupaGo is the responsible party for personal information processed through this website.

Questions about this policy or our handling of personal information can be submitted through our Contact page.

2. Information We Collect

Depending on how you interact with us, we may collect:

• Your name, email address, telephone number and other contact details.
• Information included in enquiries, contact forms, correspondence, reviews or feedback.
• Order, delivery and transaction information where purchasing functionality is available.
• Technical information such as your IP address, browser, device type, approximate location and website activity.
• Marketing preferences and records of consent where applicable.
• Information collected through cookies, analytics and similar website technologies.

Please do not submit sensitive personal information unless it is necessary and specifically requested.

3. How We Collect Information

We may collect personal information:

• Directly from you when you contact or communicate with us.
• When you submit a website form or subscribe to updates.
• When you purchase or enquire about a product.
• Automatically through cookies and website technologies.
• From service providers or public sources where lawful and appropriate.

4. How We Use Your Information

We may process personal information to:

• Respond to questions, enquiries and support requests.
• Process and manage orders, payments and deliveries.
• Provide information about SupaGo products and services.
• Operate, maintain and improve our website.
• Understand how visitors use the website.
• Protect our website, customers and business from misuse.
• Maintain appropriate business and transaction records.
• Comply with legal, regulatory and contractual obligations.
• Send marketing communications where you have consented or where otherwise legally permitted.

5. Lawful Processing

We process personal information only where we have a lawful justification. This may include your consent, fulfilling an agreement with you, complying with a legal obligation, protecting a legitimate interest or another basis permitted under applicable law.

Where processing depends on consent, you may withdraw that consent. Withdrawal will not affect processing that was lawful before consent was withdrawn.

6. Cookies and Analytics

Our website may use essential cookies to function properly and optional cookies to understand website use, remember preferences or support marketing activities.

You can control cookies through your browser settings and, where available, our cookie preference tool. Blocking certain essential cookies may affect website functionality.

7. Sharing Personal Information

We do not sell personal information. We may share information only where reasonably necessary with:

• Website hosting, maintenance and technology providers.
• Payment processors and financial service providers.
• Delivery, logistics and fulfilment providers.
• Analytics, communication and marketing platforms.
• Professional advisers such as accountants or lawyers.
• Regulators, law-enforcement authorities or other parties where disclosure is legally required.

Service providers are expected to process information only for the agreed purpose and to apply appropriate safeguards.

8. International Transfers

Some technology or service providers may process information outside South Africa. Where personal information is transferred internationally, we take reasonable steps to ensure that the transfer is permitted and that appropriate protection is maintained.

9. Information Security

We use reasonable technical and organisational safeguards to protect personal information against loss, unauthorised access, misuse, alteration or disclosure.

No internet transmission or storage system can be guaranteed to be completely secure. You should therefore use appropriate care when sharing information online.

10. Retention

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, to satisfy legal or accounting requirements, resolve disputes or enforce agreements.

When information is no longer required, we will take reasonable steps to delete, destroy or de-identify it.

11. Your Privacy Rights

Subject to applicable law, you may ask us to:

• Confirm whether we hold personal information about you.
• Provide access to your personal information.
• Correct or update inaccurate information.
• Delete or destroy information where legally permitted.
• Object to certain processing.
• Withdraw consent where processing relies on consent.
• Stop direct-marketing communications.

We may need to verify your identity before completing a privacy request. Certain rights may be limited where retaining or processing information is required by law.

12. Direct Marketing

Where required, we will obtain consent before sending direct marketing communications. You can unsubscribe through the instructions in a message or contact us and ask to be removed from our marketing list.

We may still send non-promotional communications relating to an enquiry, order, transaction or important service matter.

13. Children’s Information

This website is not intended to collect personal information directly from children without appropriate consent from a parent or guardian. If you believe that a child has provided personal information improperly, please contact us so that we can investigate and take appropriate action.

14. External Links

Our website may contain links to websites operated by other organisations. We do not control their privacy practices and encourage you to read their privacy policies before providing personal information.

15. Complaints

Please contact us first if you have a concern about how we process your personal information. We will investigate and attempt to address the matter.

You may also submit a complaint to the Information Regulator of South Africa through its official complaints service.

16. Policy Updates

We may update this Privacy Policy when our services, website practices or legal obligations change. The revised policy will be published on this page with an updated effective date.